‘Curious and intriguing’ were the words used as part of the brief to present the new Nike Free Hybrid products to the Size? consumer.
‘Curious and intriguing’ were the words used as part of the brief to present the new Nike Free Hybrid products to the Size? consumer. Taking this on board we created the illusion that the ‘Core’ had been physically twisted or warped to demonstrate the flexibility and adaptability of the Free sole. With innovation the key, we highlighted the pioneering Free technology through the shape, designer’s notes, supporting copy and video content.
The first in a series of physical manifestations of the HarrimanSteel logo.
For the cover of our Ltd. edition magazine (run of 200) we created a one off fixed gear bike. A first in a series of physical installations representing the HarrimanSteel logo. Keep your eyes open for the next manifestation. Shots of the magazine will appear in our work section in the coming days…
Actually we do… And to celebrate we’ve placed April 1st themed posters all around town.
The poster campaign consists of 10 different headlines. Images of the ‘A’ boards in their various locations are used within emailers to clients, friends, family and people with nice hair.
We liked the idea of promoting something digital with something truly analogue, to the point where all of the posters were faithfully handwritten in the fattest marker pen we could find.
House of Fraser, the UK department store group, has appointed Harriman Steel to handle its new Label Lab menswear SS11 advertising campaign.
Fronted by emerging Brighton three-piece band, Tall Ships, the campaign includes an online film that will seed across music and fashion sites, as well as in-store. National press ads will also run in a number of menswear titles.
Creative Director Nick Steel adds, “We approached Tall Ships to connect with the consumer in a more authentic manner, rather than using traditional models.”
Proporta commits to a sustainable future
HarrimanSteel have created Proporta Smart, a new range of sustainable products for Proporta. Eco logic and smart design are behind the new range containing seriously strong bamboo, recycled leather and natural hessian.
See proporta.com/smart
