HarrimanSteel have developed a stand alone application for Nike that sits on partners websites that gives users a 360º view of Nike product…
HarrimanSteel have developed a stand alone application for Nike that sits on partners websites that gives users a 360º view of Nike product, cultural related content and stories surrounding specific products. The app aggregates Nike content and stories and most importantly the user is just one click away from purchase at any stage as all content is linked directly to e-commerce.
The first in a series of physical manifestations of the HarrimanSteel logo.
For the cover of our Ltd. edition magazine (run of 200) we created a one off fixed gear bike. A first in a series of physical installations representing the HarrimanSteel logo. Keep your eyes open for the next manifestation. Shots of the magazine will appear in our work section in the coming days…
To coincide with the Nike NSW Summer 2011 Collection, HarrimanSteel art directed a shoot paying homage to the typically changing British weather and grass roots tennis in urban London.
Shot by Neil Bedford with styling and grooming from
Stephen Mann and Lee Machin, the shoot focussed on the fine craftsmanship of the pinnacle collection, materials and details. Shot in the heart of East London, Hackney Downs was the backdrop for the collection that includes the Stowaway Trench and Nike’s famed Windrunner.
Anyone for tennis?
Yesterday we did a photo shoot in the heartlands of grass roots tennis. No not Wimbledon, but Hackney Downs. Keep an eye on our site, finished work soon to launch, coinciding with the latter stages of SW19.
Actually we do… And to celebrate we’ve placed April 1st themed posters all around town.
The poster campaign consists of 10 different headlines. Images of the ‘A’ boards in their various locations are used within emailers to clients, friends, family and people with nice hair.
We liked the idea of promoting something digital with something truly analogue, to the point where all of the posters were faithfully handwritten in the fattest marker pen we could find.
Great interiors, boutique hotels and country inns – perfect ingredients for a brief…
HarrimanSteel have designed and built digital tools and a microsite for boutique hotels Stoke Place and the Olde Bell Inn, both part of the Dhillon Group. This site and toolkit assists their wedding planning service and promotes their beautiful locations and superb service (we’ve been lucky enough to stay there).
House of Fraser, the UK department store group, has appointed Harriman Steel to handle its new Label Lab menswear SS11 advertising campaign.
Fronted by emerging Brighton three-piece band, Tall Ships, the campaign includes an online film that will seed across music and fashion sites, as well as in-store. National press ads will also run in a number of menswear titles.
Creative Director Nick Steel adds, “We approached Tall Ships to connect with the consumer in a more authentic manner, rather than using traditional models.”
Proporta commits to a sustainable future
HarrimanSteel have created Proporta Smart, a new range of sustainable products for Proporta. Eco logic and smart design are behind the new range containing seriously strong bamboo, recycled leather and natural hessian.
See proporta.com/smart
