Leysin, a new outdoor clothing brand, asked HarrimanSteel to design and produce a stand to showcase their first collection at the leading international sports trade show, ISPO, Munich.

The stand was centred around raw materials and simple colours borrowed from Leysin’s Swiss heritage to let the product stand out against a neutral backdrop. Premium product was suspended from a bespoke frame system using authentic outdoor equipment such as ropes and carabinas. Taking their initial brand, we developed Leysin’s positioning with bold, motivational copy lines and strong duotone images that were incorporated into the stand as large prints hung from a wooden partition wall with thin tensile steel wire.

April 18th 2012, saw CASIO launch their first concept store in London. Occupying two floors, the 933 sq ft store is set within the Covent Garden Piazza and will open to the public on 21st April 2012.

Resetting the retail experience and tone for CASIO’s premium brands G-SHOCK PREMIUM, BABY-G PREMIUM, EDIFICE, SHEEN and PRO TREK, the store will additionally house CASIO’s synthesizer products. The store concept aligns the CASIO brand with the ever-increasing premium nature of their products. London based creative agency HarrimanSteel have been appointed to design the store.

“Each premium CASIO watch brand is now defined by physical materials, taken directly from the products themselves. Whilst we are re-appropriating industrial materials to tell the CASIO toughness story, our design concept uses them in much more refined and sophisticated way.” Julian Harriman-Dickinson, Creative Partner, HarrimanSteel

The ground floor is primarily monotone with black and white fixtures and fittings in both high gloss and contrasting matt finishes. All displays are bespoke design solutions and have been made using interactive components that represent the exacting standards of CASIO premium watch brands.

Modular display canvases have been designed in various materials specific to the watch brands displayed. The canvases utilise multiple plug-in accessories, such as cubes, illuminated shelves, plinths and watch holders to display and hero the products. Creating a system that is versatile and flexible enough to display any number of products while aesthetically keeping the store fluid.

CASIO’s history and Japanese heritage is used within the store to create oversized history panels for consumers to get a snapshot of the key milestones in the CASIO story. The entrance welcomes you to the store in Japanese, opening times and other key information appear in both English and Japanese, subtly reminding people of the company’s origins.

The lower ground will bring the popular G-SHOCK East store concept to the West end, housing and refining the evolution of the CASIO G-SHOCK store with a distinct industrial feel that has created the blueprint for future CASIO stores and standalone G-SHOCK doors.

The store also features interactive display units powered by Casio projection technology.

HarrimanSteel has designed two interactive displays and multiple projection areas within the store, commissioning specialists, Clay Interactive, to develop the displays. The units combine Casio’s own lamp-free projectors with innovative technologies to engage customers wanting to find out more about the brand’s range of watches.

The technology unit uses projection mapping onto a 3D model of a watch, and conveys key features of three of Casio’s top products in an exciting way.

“Whilst projection mapping is quite well known for architectural features, using it on a small scale provides interesting opportunities to animate a static object in an engaging way.” says Julian Harriman-Dickinson, Creative Partner at HarrimanSteel.

Made by a computer-controlled router, the model watch aligns precisely with the projection, delivering a pixel-perfect light show in 3D.

The Mr-G unit masquerades as a giant, immutable obelisk with a twist. As store visitors approach it, an aperture gradually opens to reveal the ultimate G Shock watch, one of only 200 made. The cabinet uses a transparent display to achieve this stunning effect, with the watch cushioned between the transparent display and a back-projected surface that provides illumination and subtle highlighting. Once revealed, compelling motion graphics deliver key messages about the product’s design and manufacturing.

“We believe this is the first time transparent displays and projectors have been used in an interactive manner that goes beyond the usual touch-to-explore interface.” says Anthony Pearson, Director at Clay.

Videos and more images to follow shortly in the work section of our site, Vimeo and YouTube.

In conjunction with ‘Death: Southbank Centre’s Festival for the Living,’ BBC Concert Orchestra has put together Music To Die For: a heavenly mix of devilishly popular classics.
As the follow up concert to Disturbia, the identity is based on optical illusion. The design poses the question ‘what is at the end of the tunnel?’ This is an ambiguous question part of a very taboo subject matter so we tried to give it a less daunting look and feel through our graphic approach.

For the cover of our Ltd. edition magazine (run of 200) we created a one off fixed gear bike. A first in a series of physical installations representing the HarrimanSteel logo. Keep your eyes open for the next manifestation. Shots of the magazine will appear in our work section in the coming days…

Nick and Laura took on the 13.1 mile challenge running to the beat with 14 music stages along the way, including Calvin Harris and Annie Mac. Armed with their ‘Cheer Me On’ stickers, designed by none other than HarrimanSteel, they ran the course lapping up the support from spectators shouting their names.

The stickers were highly successful with thousands more wearing them to encourage support along the route.

Nike loved our ‘Cheer me on’ thought so much, that we were asked to design the retail windows and POS for Covent Garden Running Store using the stickers to display every Nike+ competitors name. We also created a ‘Cheer Me On’ message board for all Nike staff competitors to inspire support in their offices.

…Achilles Heel Glasgow!
After two months battling it out for the prestigious HarrimanSteel designed ‘Nike+ Interstore Challenge Trophy.’ The Achilles Heel store in Glasgow clocked up a staggering 2129.67 miles, thrashing the competition and being crowned well deserved Victors.

HarrimanSteel instigated an initiative for Nike, encouraging specialist running stores across the U.K. to re-energise Nike+. The Nike+ Interstore Challenge encouraged stores to create a running community with it’s loyal customers. Nike+ online housed the challenge whilst HS designed in-store collateral and a community board for each store. On which they could congratulate, encourage and update their runners on their progress. Watch this space for the second round!

We were briefed with designing and innovating Nike’s stand at 2011ʻs Virgin London Marathon Expo. The Expo took place between 13th to 17th April with visitors set to exceed 70,000.

Watch this space for images hitting our Work section soon.

… were just some of the stars out to support the relaunch of NikeTown London. Nike commissioned HarrimanSteel to refine the branding for NikeTown and produce guidelines for use globally across all stores. We also designed and produced bespoke merchandise for staff and the press launch.