‘Curious and intriguing’ were the words used as part of the brief to present the new Nike Free Hybrid products to the Size? consumer. Taking this on board we created the illusion that the ‘Core’ had been physically twisted or warped to demonstrate the flexibility and adaptability of the Free sole. With innovation the key, we highlighted the pioneering Free technology through the shape, designer’s notes, supporting copy and video content.

Leysin, a new outdoor clothing brand, asked HarrimanSteel to design and produce a stand to showcase their first collection at the leading international sports trade show, ISPO, Munich.

The stand was centred around raw materials and simple colours borrowed from Leysin’s Swiss heritage to let the product stand out against a neutral backdrop. Premium product was suspended from a bespoke frame system using authentic outdoor equipment such as ropes and carabinas. Taking their initial brand, we developed Leysin’s positioning with bold, motivational copy lines and strong duotone images that were incorporated into the stand as large prints hung from a wooden partition wall with thin tensile steel wire.

April 18th 2012, saw CASIO launch their first concept store in London. Occupying two floors, the 933 sq ft store is set within the Covent Garden Piazza and will open to the public on 21st April 2012.

Resetting the retail experience and tone for CASIO’s premium brands G-SHOCK PREMIUM, BABY-G PREMIUM, EDIFICE, SHEEN and PRO TREK, the store will additionally house CASIO’s synthesizer products. The store concept aligns the CASIO brand with the ever-increasing premium nature of their products. London based creative agency HarrimanSteel have been appointed to design the store.

“Each premium CASIO watch brand is now defined by physical materials, taken directly from the products themselves. Whilst we are re-appropriating industrial materials to tell the CASIO toughness story, our design concept uses them in much more refined and sophisticated way.” Julian Harriman-Dickinson, Creative Partner, HarrimanSteel

The ground floor is primarily monotone with black and white fixtures and fittings in both high gloss and contrasting matt finishes. All displays are bespoke design solutions and have been made using interactive components that represent the exacting standards of CASIO premium watch brands.

Modular display canvases have been designed in various materials specific to the watch brands displayed. The canvases utilise multiple plug-in accessories, such as cubes, illuminated shelves, plinths and watch holders to display and hero the products. Creating a system that is versatile and flexible enough to display any number of products while aesthetically keeping the store fluid.

CASIO’s history and Japanese heritage is used within the store to create oversized history panels for consumers to get a snapshot of the key milestones in the CASIO story. The entrance welcomes you to the store in Japanese, opening times and other key information appear in both English and Japanese, subtly reminding people of the company’s origins.

The lower ground will bring the popular G-SHOCK East store concept to the West end, housing and refining the evolution of the CASIO G-SHOCK store with a distinct industrial feel that has created the blueprint for future CASIO stores and standalone G-SHOCK doors.

The store also features interactive display units powered by Casio projection technology.

HarrimanSteel has designed two interactive displays and multiple projection areas within the store, commissioning specialists, Clay Interactive, to develop the displays. The units combine Casio’s own lamp-free projectors with innovative technologies to engage customers wanting to find out more about the brand’s range of watches.

The technology unit uses projection mapping onto a 3D model of a watch, and conveys key features of three of Casio’s top products in an exciting way.

“Whilst projection mapping is quite well known for architectural features, using it on a small scale provides interesting opportunities to animate a static object in an engaging way.” says Julian Harriman-Dickinson, Creative Partner at HarrimanSteel.

Made by a computer-controlled router, the model watch aligns precisely with the projection, delivering a pixel-perfect light show in 3D.

The Mr-G unit masquerades as a giant, immutable obelisk with a twist. As store visitors approach it, an aperture gradually opens to reveal the ultimate G Shock watch, one of only 200 made. The cabinet uses a transparent display to achieve this stunning effect, with the watch cushioned between the transparent display and a back-projected surface that provides illumination and subtle highlighting. Once revealed, compelling motion graphics deliver key messages about the product’s design and manufacturing.

“We believe this is the first time transparent displays and projectors have been used in an interactive manner that goes beyond the usual touch-to-explore interface.” says Anthony Pearson, Director at Clay.

Videos and more images to follow shortly in the work section of our site, Vimeo and YouTube.

HarrimanSteel have created a book like no other for the launch of the revolutionary PS vita to be sent out to journalists to educate them about this exciting device. A schematic animation of the logo immediately attracts the attention of the user as they enter the experience. Once the book is opened our engaging concept demonstrates the new abilities of the device by revealing and showcasing one feature at a time through the die cut pages of the book. The suspense is built up as the journalists discover all of the new abilities encouraging them to write about the Vita and ensuring that it becomes a must have device for any gaming connoisseur.

In conjunction with ‘Death: Southbank Centre’s Festival for the Living,’ BBC Concert Orchestra has put together Music To Die For: a heavenly mix of devilishly popular classics.
As the follow up concert to Disturbia, the identity is based on optical illusion. The design poses the question ‘what is at the end of the tunnel?’ This is an ambiguous question part of a very taboo subject matter so we tried to give it a less daunting look and feel through our graphic approach.

HarrimanSteel would like to wish you a very Happy Christmas.
With this super limited edition print taking pride of place in your office, home, shed, toilet, it can be…Christmas Every Day.

Hand signed and stamped posters certifying that you are now the proud owner of a HarrimanSteel v’s iyrie! one-off print, in a series of 40.

Many thanks to iyrie.com for the festive collaboration and amazing photography.

HarrimanSteel have developed a stand alone application for Nike that sits on partners websites that gives users a 360º view of Nike product, cultural related content and stories surrounding specific products. The app aggregates Nike content and stories and most importantly the user is just one click away from purchase at any stage as all content is linked directly to e-commerce.

As seen on It’s Nice That. 11.11.11
A friend of mine mentioned that he was going shooting at the weekend and as a passing comment I said if he managed to hit anything could he bring them in to our studio. As I was currently doing a whole series of ‘scanner art’ experimentation. (I have several series of scan art all with very different aesthetics, the Pheasants being one of these series of images. If you would like I can send a couple of others in different series for you to have a look at)

I have a fascination with the immediacy and haphazard nature of creating images using the traditional desktop scanner. The organic nature of the process is enjoyable with quite often mesmeric and beautiful results.

Anyway said friend duly turns up at our studio with a brace of pheasants, one male and female. I was stunned by the beauty and intricacy of their plumage. So I set about immortalising them, I think the results speak for themselves. There is a solemn yet peaceful beauty about them.

The darker alternative to Halloween brought to you by our good friends the BBC Concert Orchestra at the London Southbank Centre. This won’t be a conventional trick or treat evening with guests asked to wear eyemasks during the performance.

Communications by HarrimanSteel.

For the cover of our Ltd. edition magazine (run of 200) we created a one off fixed gear bike. A first in a series of physical installations representing the HarrimanSteel logo. Keep your eyes open for the next manifestation. Shots of the magazine will appear in our work section in the coming days…

Nick and Laura took on the 13.1 mile challenge running to the beat with 14 music stages along the way, including Calvin Harris and Annie Mac. Armed with their ‘Cheer Me On’ stickers, designed by none other than HarrimanSteel, they ran the course lapping up the support from spectators shouting their names.

The stickers were highly successful with thousands more wearing them to encourage support along the route.

Nike loved our ‘Cheer me on’ thought so much, that we were asked to design the retail windows and POS for Covent Garden Running Store using the stickers to display every Nike+ competitors name. We also created a ‘Cheer Me On’ message board for all Nike staff competitors to inspire support in their offices.

After a five way creative pitch HarrimanSteel emerged victorious. Our brief is to create the global concept store for Casio watches. To include all aspects of the brand from shop fit, retail experience to staff uniforms and packaging.

It’s a charming, poetic, playful film which see’s Charlotte Taylor’s patterns flip, twist and repeat in an energetic yet tranquil fashion. The result is an eye-catching and engaging piece, underlining the characteristics of Charlotte Taylor’s designs.

Add heat. Add pressure. Create Hyperfuse.
We were tasked with bringing this innovative new technology to life in the Size? store on Carnaby Street.
Up for a week or two more, pop down to check it out if you’re in the area.

www.goodfornothing.co/ gathering at HarrimanSteel HQ to talk about Drugs & Alcohol for 2 days for charity Mentor. 15 very talented people gave their time freely. Mentor’s mission is drug prevention for children. They stop drugs and alcohol wrecking lives by promoting effective education programmes and fun, healthy alternatives to drugs and binge drinking.

At the end of the two days we had a new business proposition to raise funds, focus Mentor’s proposition and approach, new branding, logo and online digital tools. Not bad for two days work. And one super happy client.

To oversee the silkscreening of our 1 of 1 posters in preparation for the artists. Silkscreen is such a beautiful medium, even the screens look great, tactile, real and honest.

Watch this space: 1 of 1 will launch in August.
1 of 1 is an online gallery dedicated to the antithesis of the mass produced.
1 of 1 will launch with an online private view of 100 original artworks by ten artists curated by HarrimanSteel.

A HarrimanSteel project.

Yesterday we did a photo shoot in the heartlands of grass roots tennis. No not Wimbledon, but Hackney Downs. Keep an eye on our site, finished work soon to launch, coinciding with the latter stages of SW19.

We were briefed with designing and innovating Nike’s stand at 2011ʻs Virgin London Marathon Expo. The Expo took place between 13th to 17th April with visitors set to exceed 70,000.

Watch this space for images hitting our Work section soon.

HarrimanSteel have created a flexible visual toolkit of expressive, bold typography, photography and family of patterns will allow the BBC Symphony Orchestra to evolve, stay fresh and engaging across coming seasons. It’s been an honour to work with one of the UK’s finest performing orchestras.

HarrimanSteel have designed and built digital tools and a microsite for boutique hotels Stoke Place and the Olde Bell Inn, both part of the Dhillon Group. This site and toolkit assists their wedding planning service and promotes their beautiful locations and superb service (we’ve been lucky enough to stay there).

See the site here

… were just some of the stars out to support the relaunch of NikeTown London. Nike commissioned HarrimanSteel to refine the branding for NikeTown and produce guidelines for use globally across all stores. We also designed and produced bespoke merchandise for staff and the press launch.

A dream job – albeit art directed from London over the phone and net. Nike 6.0 sent its surf talent on a mission to test their new apparel to the limits. HarrimanSteel designed and produced this beautiful book complete with exposed stitch binding and extreme fluorescents.

Since securing a coveted spot on Ireland’s Apprentice series, it’s all go at Broderick’s HQ. The exposure has been phenomenal with the brand being distributed throughout Ireland in Spar stores, back by TV and press advertising – not to mention a big brand presence in-store. The cake crusaders are truly on the up.

HarrimanSteel were invited to be one of the 24 ambassadors on the London leg. Joined by Mr (Red) himself the Red Arrows flared their way through the streets of Shoreditch.

See the original 4 idents here