Leysin, a new outdoor clothing brand, asked HarrimanSteel to design and produce a stand to showcase their first collection at the leading international sports trade show, ISPO, Munich.

The stand was centred around raw materials and simple colours borrowed from Leysin’s Swiss heritage to let the product stand out against a neutral backdrop. Premium product was suspended from a bespoke frame system using authentic outdoor equipment such as ropes and carabinas. Taking their initial brand, we developed Leysin’s positioning with bold, motivational copy lines and strong duotone images that were incorporated into the stand as large prints hung from a wooden partition wall with thin tensile steel wire.

April 18th 2012, saw CASIO launch their first concept store in London. Occupying two floors, the 933 sq ft store is set within the Covent Garden Piazza and will open to the public on 21st April 2012.

Resetting the retail experience and tone for CASIO’s premium brands G-SHOCK PREMIUM, BABY-G PREMIUM, EDIFICE, SHEEN and PRO TREK, the store will additionally house CASIO’s synthesizer products. The store concept aligns the CASIO brand with the ever-increasing premium nature of their products. London based creative agency HarrimanSteel have been appointed to design the store.

“Each premium CASIO watch brand is now defined by physical materials, taken directly from the products themselves. Whilst we are re-appropriating industrial materials to tell the CASIO toughness story, our design concept uses them in much more refined and sophisticated way.” Julian Harriman-Dickinson, Creative Partner, HarrimanSteel

The ground floor is primarily monotone with black and white fixtures and fittings in both high gloss and contrasting matt finishes. All displays are bespoke design solutions and have been made using interactive components that represent the exacting standards of CASIO premium watch brands.

Modular display canvases have been designed in various materials specific to the watch brands displayed. The canvases utilise multiple plug-in accessories, such as cubes, illuminated shelves, plinths and watch holders to display and hero the products. Creating a system that is versatile and flexible enough to display any number of products while aesthetically keeping the store fluid.

CASIO’s history and Japanese heritage is used within the store to create oversized history panels for consumers to get a snapshot of the key milestones in the CASIO story. The entrance welcomes you to the store in Japanese, opening times and other key information appear in both English and Japanese, subtly reminding people of the company’s origins.

The lower ground will bring the popular G-SHOCK East store concept to the West end, housing and refining the evolution of the CASIO G-SHOCK store with a distinct industrial feel that has created the blueprint for future CASIO stores and standalone G-SHOCK doors.

The store also features interactive display units powered by Casio projection technology.

HarrimanSteel has designed two interactive displays and multiple projection areas within the store, commissioning specialists, Clay Interactive, to develop the displays. The units combine Casio’s own lamp-free projectors with innovative technologies to engage customers wanting to find out more about the brand’s range of watches.

The technology unit uses projection mapping onto a 3D model of a watch, and conveys key features of three of Casio’s top products in an exciting way.

“Whilst projection mapping is quite well known for architectural features, using it on a small scale provides interesting opportunities to animate a static object in an engaging way.” says Julian Harriman-Dickinson, Creative Partner at HarrimanSteel.

Made by a computer-controlled router, the model watch aligns precisely with the projection, delivering a pixel-perfect light show in 3D.

The Mr-G unit masquerades as a giant, immutable obelisk with a twist. As store visitors approach it, an aperture gradually opens to reveal the ultimate G Shock watch, one of only 200 made. The cabinet uses a transparent display to achieve this stunning effect, with the watch cushioned between the transparent display and a back-projected surface that provides illumination and subtle highlighting. Once revealed, compelling motion graphics deliver key messages about the product’s design and manufacturing.

“We believe this is the first time transparent displays and projectors have been used in an interactive manner that goes beyond the usual touch-to-explore interface.” says Anthony Pearson, Director at Clay.

Videos and more images to follow shortly in the work section of our site, Vimeo and YouTube.

As seen on It’s Nice That. 11.11.11
A friend of mine mentioned that he was going shooting at the weekend and as a passing comment I said if he managed to hit anything could he bring them in to our studio. As I was currently doing a whole series of ‘scanner art’ experimentation. (I have several series of scan art all with very different aesthetics, the Pheasants being one of these series of images. If you would like I can send a couple of others in different series for you to have a look at)

I have a fascination with the immediacy and haphazard nature of creating images using the traditional desktop scanner. The organic nature of the process is enjoyable with quite often mesmeric and beautiful results.

Anyway said friend duly turns up at our studio with a brace of pheasants, one male and female. I was stunned by the beauty and intricacy of their plumage. So I set about immortalising them, I think the results speak for themselves. There is a solemn yet peaceful beauty about them.

HarrimanSteel were invited to be one of the 24 ambassadors on the London leg. Joined by Mr (Red) himself the Red Arrows flared their way through the streets of Shoreditch.