‘Curious and intriguing’ were the words used as part of the brief to present the new Nike Free Hybrid products to the Size? consumer.
‘Curious and intriguing’ were the words used as part of the brief to present the new Nike Free Hybrid products to the Size? consumer. Taking this on board we created the illusion that the ‘Core’ had been physically twisted or warped to demonstrate the flexibility and adaptability of the Free sole. With innovation the key, we highlighted the pioneering Free technology through the shape, designer’s notes, supporting copy and video content.
HarrimanSteel have developed a stand alone application for Nike that sits on partners websites that gives users a 360º view of Nike product…
HarrimanSteel have developed a stand alone application for Nike that sits on partners websites that gives users a 360º view of Nike product, cultural related content and stories surrounding specific products. The app aggregates Nike content and stories and most importantly the user is just one click away from purchase at any stage as all content is linked directly to e-commerce.
The first in a series of physical manifestations of the HarrimanSteel logo.
For the cover of our Ltd. edition magazine (run of 200) we created a one off fixed gear bike. A first in a series of physical installations representing the HarrimanSteel logo. Keep your eyes open for the next manifestation. Shots of the magazine will appear in our work section in the coming days…
Cheer me on!
Nick and Laura took on the 13.1 mile challenge running to the beat with 14 music stages along the way, including Calvin Harris and Annie Mac. Armed with their ‘Cheer Me On’ stickers, designed by none other than HarrimanSteel, they ran the course lapping up the support from spectators shouting their names.
The stickers were highly successful with thousands more wearing them to encourage support along the route.
Nike loved our ‘Cheer me on’ thought so much, that we were asked to design the retail windows and POS for Covent Garden Running Store using the stickers to display every Nike+ competitors name. We also created a ‘Cheer Me On’ message board for all Nike staff competitors to inspire support in their offices.
To coincide with the Nike NSW Summer 2011 Collection, HarrimanSteel art directed a shoot paying homage to the typically changing British weather and grass roots tennis in urban London.
Shot by Neil Bedford with styling and grooming from
Stephen Mann and Lee Machin, the shoot focussed on the fine craftsmanship of the pinnacle collection, materials and details. Shot in the heart of East London, Hackney Downs was the backdrop for the collection that includes the Stowaway Trench and Nike’s famed Windrunner.
