The BBC asked us to create the branding for Dig In and a multiplatform campaign to encourage the nation to grow and their own veg. It didn’t take much consideration.
The perfect opportunity to knock the stuffiness out of gardening and create an engaging, playful and very British initiative. BBC Dig In has subsequently spearheaded the revival of the ‘grow your own’ movement.
To support growers new and old – we directed a series of animated films to help users navigate their way from seed, to plants through to veg. We even got to cook them up as ‘Simple Suppers’ with Mr Nigel Slater. Pure joy.
