House of Fraser appointed us to produce the advertising campaign to accompany their exciting new Biba launch. Commercially a lot was at stake and our strategy focused on an iconic campaign to help differentiate Biba today, from Biba of old.

Featuring Daisy Lowe, the campaign airs heritage but with a modern twist. It captures the spirit of the modern Biba woman – bold, confident, who knows herself and what she wants. She takes style influences from many sources, resulting in a look that is modern, effortless and personal.