We approached Broderick’s directly to suggest they review their branding. We set about creating
a challenger brand capable of a) championing the UK category b) being embraced back home in Ireland and across Europe.
Inspiration was not hard to find once we’d met the family behind the brand. We created brand characters, Bernard and Barry – both based on
the alter ego’s of the real life owners.
The brothers play off each other with typical Irish banter, which really sets the tone for the brand and added some personality into the category.
Budgets restrictions placed more emphasis on exploring digital opportunities and we targeted food trendsetters by setting up the social media presences for both characters.
