Our biggest pitch win to date gave us the brilliant opportunity to deliver ‘Watch Together’. Watch understands that most things in life are simply better shared, and TV is no different.
Our challenge was to make the channel connect with viewers. We created a personality that is human and very approachable. Language plays a vital role to ensure Watch talks to its viewers, like a viewer.
To bring this to life we created a series of idents, all shot in one continuous take, showing people coming together and sharing. With all the special effects achieved in camera, everyday events turn into mesmerizing visual treats. Each of the idents reminds people that great moments are even better, when you can share them.
Behind the Scenes
